The CEO Profit Shift
Stop guessing.
Know your numbers.
The CEO Profit Shift is an 8-step system for established business owners who are busy, bringing in revenue, and still never sure where the money went. Each step is a working tool: enter your real numbers, get a straight answer and a plan. Built by Carol Surbey, professionally trained business coach and founder of The Scalable CEO.
Start with Step 1Before you start: have these numbers at hand
Don't get halfway through and realize the numbers are back at the office. Pull these first. Your accounting software (QuickBooks, Xero), your bank and card statements, or a quick text to your bookkeeper will cover almost all of it.
Your last 3 months (P&L)
- Total revenue
- Direct costs of delivering the work (materials, subcontractors, job costs)
- Operating expenses (rent, insurance, software, admin payroll)
- What you paid yourself
This month
- Revenue, and how much of it is still uncollected
- Work done but not yet invoiced
- Labour, overhead and owner draw for the month
- Business credit card charges
Your cash position
- Bank balance today and at the start of the month
- Any cash reserve or savings account
- Large bills due in the next 30 to 90 days (loans, tax, insurance, payroll)
- Invoices overdue 45+ days (your A/R aging report)
Statements and pricing
- Last 2 to 3 months of bank and card statements (for the Cash Leak Audit)
- Your hourly or billable rate, and when you last raised prices
- This quarter's and last quarter's revenue and expenses (for the 90-Day Challenge)
No exact numbers? Rough estimates still work. Real numbers just give you a sharper answer.
Your numbers stay yours
Your numbers are used for one thing: writing your report. I don't store them, I don't email them, I never sell them, and they're never used to train AI. Your report shows up on the page, you download it as a PDF, and the only things I keep are your name and email. Read exactly how it works.
Profit Margin Check
Are you actually profitable after paying yourself? Find your true margin in 5 minutes.
● LiveMonthly Dashboard
Your full monthly cash review: five metrics, three flags, three actions, one printable snapshot.
● LiveCash Leak Audit
Most owners find $500 to $3,000 a month they didn't know they were losing. Find yours.
● LiveProfit Lever Optimizer
Increase profit without adding more work or more clients.
● LiveProfit First Setup
Give every dollar a destination before it gets spent.
● LiveCash Flow Forecast
See the next 90 days of cash before they happen.
● LiveCEO Weekly Profit Check
A 5-minute weekly habit that keeps you ahead of your numbers.
● Live90-Day Profit Challenge
A structured quarterly sprint to move your margin.
● Live